Joe Rand is the Chief Creative Officer for Better Homes and Gardens Real Estate | Rand Realty, one of the largest companies in the New York tristate region with almost 30 offices, over 1,200 agents, and closing over 6,000 transactions worth over $2.5 billion in real estate volume in 2018. He manages the company’s career development and education programs, principally based on his concept of “Client-Oriented Real Estate,” or “CORE,” which is designed to raise the level of client service provided by the real estate industry. He is the author of Disruptors, Discounters, and Doubters, about how the industry can overcome the challenges posed by disruption by raising the bar on client experiences, and How to be a Great Real Estate Agent, about how agents can build their business by becoming better at identifying and servicing client needs. He has spoken at numerous industry conferences, including Inman Connect, REALTOR® Triple Play, and the RIS Media CEO Summit. In 2018, Rand was honored by RIS Media with one of the inaugural industry Newsmaker Awards, and recognized by Inman News as one of the Top 100 Real Estate Influencers. You can find more about him at www.joerand.com, or his Facebook page at www.facebook.com/josephrand.