Amanda Richards is the Director of Business Development and Community Integration at Chartwell Retirement Residences, Canada’s largest senior living provider. She is a dedicated relationship-builder within the sector, with extensive experience in operations and sales leadership. Amanda has a rich history in the Canadian senior living landscape; she previously worked as a Director of Community Relations with Sunrise Senior Living and was a Director of Sales and Marketing with Schlegel Villages. Most recently, Amanda worked as a Director of Regional Sales for Chartwell overseeing various portfolios throughout Ontario. Amanda is currently responsible for Chartwell’s B2B strategy inclusive of National Partnerships. She holds an undergraduate degree from McMaster University, a post-graduate certificate from Athabasca University and is currently finishing up her Post-Graduate diploma in Leadership Management. She is well-versed in the intricacies of helping seniors and their families navigate the complexities of today’s retirement-living options and understand the challenges associated with selling to this market segment.